January 1, 2016

Happy New Year!

We're kicking off 2016 with big news that affects YOU: Fabulous new enhanced Member Spotlights are coming in April!

Here's what's included in the new improved (and much higher visibility) Spotlight segments each month:

  • Your photo, along with your name, business name, and link to business website will appear on the event page on the WEO website.
  • Your name and photo will appear in the social media images for the meeting, including the home page square on WEO's home page, as well as the banner image on our Facebook page.
  • Your name, photo and link will also appear in the newsletter to promote your Spotlight.
  • You will get 1/2 of a display table to showcase your marketing materials and/or your products for sale. Yes, you may sell products or services at WEO when you have a Spotlight!
  • You also get up to five items inserted into the monthly WEO goodie bag on the tables for each member. This might include your business card, brochure, special offer flyer, samples, candy or whatever you choose.

What's that--a WEO goodie bag? YES! In a effort to make it easy for members to gather and take home all the marketing materials presented that evening (such as the Spotlight speaker materials as well as business cards from the others at their table, and so on), we're introducing WEO goodie bags. It will be pretty, feel festive, the tables will be less crowded, and we won't leave a big mess for the Heathman to clean up. It's a win for us all!

About the Spotlight itself: Each speaker will have five (5) minutes to speak, and may speak on any topic she chooses.

What this means to you is that if you have a program, product, service or event that you particularly wish to promote to WEO, you can simply schedule a Spotlight and you'll have our full attention at the meeting.

As you know, we can no longer make time in the meetings for member announcements, and these new Spotlights are the perfect way to give members the time they need to hear what you have to share.

Why only five minutes? So we can give more members their time in the spotlight! From April forward, there will be three (3) Spotlight presentations in those months that normally have Spotlights, which is every month except July (our summer social), August (no meeting) and December (our annual holiday party).

A shorter presentation time also keep the meetings moving along, and keep members engaged--Spotlights speakers won't have a lot of time, so the presentations will no doubt be fun, inspiring, energetic and enthusiastic!

With this new policy, we will now have 27 Spotlight opportunities every year, so you can be sure to get your time in front of the group to spread the word about you and your business!

The final thing to know is that these Spotlights will also help support WEO in continuing to produce the very best meetings possible. Right now, the meetings are barely breaking even, so we looked to other organizations to see what we could learn from their successes, and discovered that the most successful organizations charge members a fee for Spotlight presentations.

We're keeping our fee as low as possible so that members can get both a Spotlight segment as well as the meeting for under $100. Each Spotlight segment is just $49, and must be paid in advance either through a check, a Square transaction at a previous meeting, or through the monthly meeting registration on our website.

You'll be hearing more about WEO's new plans in the months ahead, and you're going to love them, because 2016 is going to be wonderful for WEO members!

By the way, if you have any questions about WEO, please do give me a call. You can reach me at my office at 360-882-1298. Please leave a message if I don't pick up the phone, and I will call you back.


Ronnie Noize

WEO President

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