WEO President's Letter: April 2017

WEO's New Improved Website (Mobile-Friendly!)

I am thrilled to announce that WEO's website is in the final stages of a long-awaited update and refresh!

If you're reading this, you've probably already noticed that WEO's website looks different. Although it still worked, it was time for some updates, and you are looking at the results here.

So, WHY did the WEO Board decided to invest in updating this website? Glad you asked!

Reason #1: The primary purpose for the update is for the convenience of our members. Like most busy people these days, many WEO members want to access the site to register for meetings with their phones, and the old site made that difficult. It wasn't "mobile-friendly" and was difficult to use with a mobile device.

Reason #2: We want WEO to get found by women entrepreneurs looking for support, connecting, and business education. Mobile-friendly sites rank better in searches, and since many of our newest members found us online, we want to increase our visibility through better search engine optimization.

Reason #3: It was time to refresh the look, feel and functionality of the site. This site was put together over four years ago, and four years is a very long time in technology terms.

What's new?

    • Mobile-friendly design, which means that the layout and functionality of the site adapts to a wide range of devices (desktop computers, laptops, tablets, and smart phones). The website automatically adjusts to look good and function appropriately on mobile devices.
    • More photos, because pictures tell a thousand words, and long copy is tough to read on phones.
    • A few renamed pages, such as Join WEO (instead of Join Us) to reduce confusion and make the visitor experience more intuitive.
    • Buttons to register for meetings. OK, so we incorporated those a while ago, but now buttons are part of our standard style.
    • A graphic on the home page that links to the next meeting info for quick and convenient access to the event page.
    • A rotating featured members widget on the home page to promote our members and drive visitors to our member directory. By the way, if your member profile is not completed with your photo and contact info, you could be missing out on a valuable promotional opportunity here!
    • Updated login help (information here).

What do you think? Questions? Comments? Suggestions? I am looking forward to hearing from you.

Thank you for supporting women in business--we're here for YOU! #WEORocks!


Ronnie Noize

WEO President

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